Trade Show and Event Research
Trade Shows offer a quick and economical means of collecting information
from a diverse range of participants. Research can be conducted in an exhibit
booth during trade show hours or outside the exhibit hall. Trade Show and event
research conducted inside the exhibit hall requires considerable advance planning
to procure exhibit space and to ensure conformance with the host association's
rules and regulations.
Trade Show and Event Research: Project Services
Proposal Preparation
- Determining project purpose, scope, services required and schedule
- Determining sampling method and sample size
- Writing and submitting a project proposal
Implementation Planning
- Obtain convention guidelines for exhibitors
- Apply for booth space at appropriate meeting
- Order appropriate incentives
Survey Preparation
- Develop the survey instrument
- Conducting a pilot test of the survey instrument
- Revising the survey instrument if required
- Conduct the research project
Data Collection & Analysis
- Enter survey results into appropriate instrument for data analysis
- Analyze survey data and conduct statistical analysis
Reporting
- Write detailed analytical project report
- Deliver survey results to the client
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