Demand Generation

You have a great product. It is priced effectively and readily available through your channel partners. But how should you promote it to create demand? You need a marketing communication plan.

An effective marketing communication plan tells the target market your product is available and explains how it will benefit them. The plan generates leads for your distribution channel and directs prospects to where they can purchase your product.

The type of marketing communication you use depends upon your company’s specific marketing objectives, your understanding of the target market and the response you desire from the receiver of your message — e.g., awareness, interest, desire or action. Once you have determined these variables, you can choose the most appropriate medium for person-to-person and mass communication.

The most widely used approaches to marketing communication, listed by objective, are as follows:

Below are examples of the tools available within each marketing communications approach.

We can help you develop a marketing communications plan that will meet your objectives in the most cost-effective manner.