Services > Marketing Consulting > Market Research > Individual Interviews

Strategic Dynamics, Inc.
9741 East Lofty Point Road
Scottsdale, AZ 85262
Phone: 480-488-3639
Fax: 866-865-3778
Email: Strategic Dynamics

Individual Interviews

In an individual interview, an interviewer sits face to face with a respondent. This is often the method of choice when a large amount of information must be gathered. The interviewer asks open-ended questions designed to solicit detailed responses. The individual interview offers a great deal of flexibility. Questions can be asked in a specified sequence or at random. Issues that arise can be explored in depth.

Individual Interview: Project Services

Proposal Preparation
  • Determining project purpose, scope, services required and schedule
  • Determine sample size
  • Write and submit a project proposal
Implementation Planning & Survey Preparation
  • Develop a list of potential participants
  • Develop the survey instrument
  • Contact potential participants: explain project, obtain agreement to participate and set time for interview
  • Conduct the personal interview
Reporting
  • Write detailed analytical project report
  • Deliver survey results to the client

 

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