Web Based Survey

An Internet based survey is an easy and cost effective means of conducting a market research study. In this approach we target a select group of individuals and send them an E-mail invitation and point them to a web-site. Once the respondent clicks on the link they are at the survey site. Web-based surveys provide the capability of having randomized questions and the capability to skip questions and answers and use automatic techniques. Web-based surveys are economical and provide quick results.

• Determining project purpose, scope, services required and schedule
• Determining sampling method and sample size
• Writing and submitting a project proposal

• Obtaining a database of the proposed survey sample
• Developing the survey instrument
• Selecting the appropriate sample
• Conducting a pilot test of the survey instrument
• Revising the survey instrument if required

• Conducting the research project
• Entering survey results into appropriate instrument for data analysis
• Analyzing survey data and conducting a statistical analysis

• Writing detailed analytical project report
• Delivering survey results to the client