Do you sell your products or services through wholesalers, retailers, value-added resellers, distributors or manufacturers’ representatives? If so, we can help you dramatically improve how you work with your channel partners.

Our experience is unique. For years, we managed a widely diverse domestic and international channel network. In our current business, we represent or have represented numerous organizations as either a manufacturer’s representative or a distributor.

We can tell you:

• How to develop a dealer profile and why it’s the most fundamental channel tool in your arsenal
• How to motivate a channel partner — and, conversely, how to un-motivate one quickly and with little effort
• How to get more selling time from a channel partner
• Why it’s the little things that motivate a channel partner
• Which marketing tools are effective and which ones are a waste of your money
• How to build loyalty with a channel partner
• Why channel partners distrust manufacturers
• Why your behavior with channel partners must match what you say
• How to develop a channel strategy that will result in revenue retention and repeat business

If you are unsure how your channel feels about your organization and if you sincerely want to develop a “partnership” approach call us. We can help! We can conduct a detailed survey of your channel partners and then provide you with honest feedback. Our scorecard will define your strengths and outline areas for improvement. And, we can provide a roadmap to an improved relationship.